Clothes and others products
Professional product photography can make an enormous improvement in many website photography.
Professionals understand using correct lighting, use of background materials, camera angle, camera focus and depth of field among other technical considerations.
The term commercial photography usually refers to photography used in advertising and marketing materials. This form of photography is intended to promote or sell a service or product.
This genre of photography is dedicated to showing fashion apparel and accessories in a way that enhances them.
Over a period of time, fashion photography has developed its own aesthetic with beauty of clothes, models, and accessories, enhanced by the use of exotic locations, storylines and stylized photographic techniques.
This genre can be divided into 3 main styles; editorial, catalog and high fashion.
A fourth style that is slowly gaining prominence is called street fashion photography.
While catalog and street styles are easily distinguishable, it is quite difficult to distinguish between editorial and high fashion because they share a similar style.
Commercial and advertising photography is used for promotional purposes rather than preserving a memory or telling a story as in fine art photography and photojournalism.
Commercial photographers take photos of buildings, models, merchandise, artifacts and landscapes that are used for promotional purposes in books, reports, advertisements and catalogs, for example.
The world of advertising photography is broader than the narrower array of techniques used in commercial photography. The advertising photographer uses a wide variety of photographs to sell not only products but lifestyles, concepts and ideas.
Portrait photography is the art of capturing a subject, or a group, in which facial features as well as facial expressions are made predominant.
This kind of photography produces pictures that capture the attitude, identity and personality of a subject by using effective lighting, backdrops, and poses.
Buildings and structures
Architectural photography is manipulated through different perspectives to bring out the interesting elements of a single structure.
Architecture as a recurring subject was well-suited to the capacity of photography to document facts and capture pure form, shape, and shadow.
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